In the intricate tapestry of the modern business world, where investment opportunities span a broad range of industries, private equity firms are increasingly turning their discerning eyes toward an unexpected yet flourishing sector: landscaping businesses. In recent deals leading firms like One Rock Capital Partners, Bregal Partners, Trinity, and the list goes on, have made significant capital commitments to this seemingly quiet industry. Traditionally seen as a domain of aesthetics and horticultural finesse, landscaping is undergoing a transformative shift, emerging as an arena ripe with economic promise. The strategic infusion of capital from private equity firms into this green sector is a calculated move informed by astute insights. In this blog, we delve into the nuances of this trend, exploring why private equity is veering towards landscaping businesses. 

The Resilience of Essential Services

One pivotal factor driving private equity’s interest in landscaping businesses lies in their classification as essential services. The pandemic-induced disruptions witnessed across industries have sparked an appreciation for the resilience of essential sectors. Landscaping, with its pivotal role in urban and suburban environments, has emerged as an indispensable service. From maintaining green spaces in commercial complexes to crafting visually appealing landscapes in residential neighborhoods, landscaping businesses have proven to be remarkably resilient, even during times of economic turbulence. Private equity recognizes that such recession-resilient sectors offer stable returns, bolstering the allure of landscaping businesses. 

Evolving Environmental Consciousness

The surge in environmental consciousness has transcended mere trends, changing into a defining societal ethos. Individuals, governments, and corporations alike are increasingly prioritizing sustainability and ecological responsibility. Landscaping businesses, at the confluence of aesthetic appeal and environmental stewardship, stand at the forefront of this movement. Private equity firms, attuned to the trend, recognize the potential for exponential growth within this green ethos. By investing in landscaping businesses that champion sustainable practices, private equity not only aligns with prevailing sentiments but also leverages a market segment poised for substantial expansion. 

Fragmented Market and Consolidation Opportunities

The $176.5 BN landscaping industry, although widespread, remains remarkably fragmented, comprising numerous small and medium-sized enterprises with a median revenue of $34.5 million amongst the 150 largest players in the space. Private equity firms thrive on such fragmentation, as it presents the prospect of consolidation and synergistic growth. By facilitating mergers and acquisitions, these firms can streamline operations, optimize resource allocation, and amplify market reach. The allure of crafting a dominant player in a scattered market serves as a tantalizing prospect for private equity investors. Through this process, landscaping businesses can attain operational efficiencies that not only enhance their financial performance but also cultivate industry-wide standards of excellence. 

Recurring Revenue Streams

One of the most alluring aspects of landscaping businesses for private equity lies in their revenue model. Many landscaping services are built on subscription-like models maintenance models with over 80% of firms offering landscape maintenance services, yielding recurring revenue streams. This predictable income structure aligns harmoniously with the preferences of private equity investors, who often seek stable and consistent returns on their investments. Landscaping businesses, by fostering long-term client relationships through maintenance contracts, offer a steady flow of income, which complements the more volatile nature of other investment avenues. 

Value Enhancement and Branding

Private equity’s involvement isn’t solely limited to injecting capital; it often brings with it a large base of knowledge of operational expertise. Landscaping businesses, with their artistic elements and service-oriented approach, can greatly benefit from such professional management. Private equity firms can introduce strategic branding, streamlined business practices, and operational optimization that elevate the overall value proposition of these businesses. This augmentation not only enhances the customer experience but also contributes to the establishment of a brand identity that resonates with discerning consumers. 

Leveraging Technological Advancements

In the age of digitalization, technology permeates every facet of business operations. Landscaping businesses are no exception, as innovative technologies revolutionize traditional practices. Private equity firms recognize the immense potential in harnessing technology to amplify the efficiency and efficacy of landscaping services. From advanced irrigation systems that optimize water usage to predictive analytics that anticipate plant health, technology augments the sector’s capabilities. Private equity investments can catalyze the integration of these technologies, propelling landscaping businesses into the vanguard of modernization. 


The marriage between private equity firms and landscaping businesses, though unconventional at first glance, underscores the astute pragmatism of modern investment strategies. As the world undergoes transformations propelled by environmental consciousness, technological advancement, and changing market dynamics, the once-humble field of landscaping emerges as a prime candidate for strategic investment. The infusion of capital, expertise, and vision from private equity firms not only amplifies the growth trajectories of landscaping businesses but also stands as a testament to the symbiotic relationship between financial acumen and ecological mindfulness. In essence, the landscape of investing is evolving, and private equity is orchestrating a symphony of green potential. 

If you’re an investor considering an equity investment in a landscaping business contact MorganFranklin today to learn how we’ve helped some of the country’s largest PE backed landscaping businesses transform their operating models and implement leading edge technology to create long term value for their LPs.  

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