A New Breed of Transforming Business

Transformative golf meets transformative business.

Every golfer wants to transform their game to reach the next level. It’s no different in business. At MorganFranklin, we know business leaders everywhere are hard at work tackling the latest challenge, implementing new processes or technology, and executing game-changing transactions that transform organizations and industries.

That’s why we have teamed up with Michael Breed, the most dynamic coach the game of golf has ever seen to help top business leaders navigate complex transformation and change the game – in business and on the golf course.


Coaching in golf starts the same way a consulting engagement does, by identifying areas for improvement. Send a video of your swing or ask a question by emailing golf@morganfranklin.com.

Full Interview – Chris Mann and Jerry Bostelman with Michael Breed on SiriusXM.

A New Breed of Golf on SiriusXM PGA Tour Radio

The show airs LIVE on SiriusXM PGA Tour Radio, Monday-Friday from 8-10

Listen in every Tuesday for Michael’s weekly ‘Talking Transformation’ segment powered by MorganFranklin.

The transformative rebrand of Vaco’s cybersecurity practice to cybersecurity trends and threats.

Her transformative role within the sports broadcast industry, and what inspires her to continue breaking barriers.

Dax Craig headshot

Transforming the insurance industry for small businesses.

The two CEOs talk about Vaco and MorganFranklin Consulting joining forces.

Where Golf and Business Intersect


Get access to exclusive golf tips from Michael Breed and fresh business insights you can use off the golf course.

About Michael Breed

Michael Breed is the most dynamic, engaging and entertaining teacher the game of golf has ever seen. As the star of the highest rated golf instruction series in the history of Golf Channel, The Golf Fix, Michael has reinvented how golf instruction is presented globally. His broadcasts have aired in over 80 countries.

Breed received the highest honor of his career when he was chosen as the PGA’s National Teacher of the Year in 2012.

He is Golf Digest’s Chief Digital Instructor and now hosts of the most interactive show in golf, A New Breed of Golf with Michael Breed, the first golf programming supported by Facebook Watch.

On SiriusXM PGA Tour Radio, he hosts ‘A New Breed of Golf’ daily from 8am-10am where he covers the latest headlines around golf.

In addition, Breed is regularly part of the Fox Sports broadcast team and an analyst for PGA.com in its coverage of the PGA Championship and The Ryder Cup.

He is also very involved in charities such as the Folds of Honor, Hope for the Warriors, Wounded Warriors Foundation, and Salute Military Golf Association.

Career Highlights

  • Host of SiriusXM PGA Tour Radio’s A New Breed of Golf and ‘A New Breed of Golf with Michael Breed’, the first golf programming supported by Facebook Watch
  • 2012 PGA National Teacher of the Year
  • Member of Fox Sports broadcast team
  • Worked with over 30 PGA Tour, LPGA Tour, Nationwide Tour, and Senior Tour Players
  • #1 Instructor in the state of New York as ranked by Golf Digest since 2013
  • Best-selling author
  • Former Host of Golf Channel’s ‘The Golf Fix’, the longest-running golf instruction show of all-time and broadcast in 80 countries