Brian Luzanski


Meet Brian Luzanski

If you could only choose one song to play every time you walked into a room for the rest of your life, what would it be?

I would probably have to go back to my Penn State roots and select Zombie Nation. During football games, Penn State plays this song when the team runs out of the tunnel, as well as after big plays, and it gets everyone fired up. So, for me to walk into a room and have that song playing, it would absolutely let everyone know that I am there.

What is your role at MorganFranklin Consulting, and what do you do?

I have been with MorganFranklin for about six and a half years and work in our Public Sector practice. On my current engagement, I am providing audit readiness support to a Department of Defense client specific to their Environmental & Disposal Liabilities work.

You were at one point a Class A Member of the PGA of America. What parallels would you draw between your work at MorganFranklin and the game of golf?

I believe one of the main parallels between the two that I personally have carried with me is that both are “people” industries.

In golf, whether you were teaching or playing a round of golf with members, people wanted to talk to you. They wanted to pick your brain regarding the latest trends in clubs or merchandise, what the quick fixes were to improve their game, etc. As I sit here and translate that to our business, while the tables have flipped a bit, we pick the brain of our clients such as where are they seeing inefficiencies within their processes, discuss market trends, all while working to be proactive/excellent communicators as we provide necessary solutions, status updates, and discuss any other key topics. Ultimately, regardless of the industry, communication is absolutely key.

As for a second parallel, I would say that when you watch golf, whether it be on TV or just at the local golf course, you see many different golf swings. When teaching golf, it is practically impossible to take an everyday player and transform their swing into that of a PGA Tour player. As such, the approach utilized is to work with the things that player already does well in their swing and tailor the lesson/improvements from there.  Translating this into business, our goal is to provide our clients with solutions that work for them. So, while these solutions will always be within whatever the applicable regulatory framework is, we can put our own tailored touch on each solution to make sure that it exceeds the required result that the client is looking for.

What inspired you to leave the golf industry and pursue a career at MorganFranklin?

As mentioned above, I think there are many similarities between golf and consulting, specifically, the ability to help others succeed. Much like I could better someone’s golf game through instruction, or growing the game with junior players, I felt that a career in consulting would provide me similar opportunities to see individuals and clients succeed through lasting solutions.

What sealed the deal for me was the opportunity to attend a recruiting event with a friend who was a MorganFranklin employee at the time. The opportunity I had that night to meet and interact with the people at MorganFranklin really sold me on MorganFranklin’s unique culture and the opportunity at hand. Now, sitting here six plus years later, I guess you could say the rest is history.

How would you describe MorganFranklin’s culture? What makes our firm so unique in this aspect?

MorganFranklin’s culture is hard to put into words, as I think it is something you just have to experience. MorganFranklin is a product of its people. Having the opportunity to work alongside colleagues who are going to constantly push you to succeed is not only great for professional development, but also builds a camaraderie amongst team members across the firm. As a result, you truly do have the opportunity to own your own career, as entrepreneurial ideas and thoughts can be turned into actions – and I think that is a direct testament to our leadership’s vision.

What has been your proudest moment at MorganFranklin, and why?

I can’t say I have a specific moment during my time at MorganFranklin that I am most proud of more so than being proud of my entire career to this point. Starting fresh out of college with an accounting degree, and minimal-to-zero related work experience, to now being a manager is something I’m very proud of. I think it is a testament to the hard work that I’ve put in, but I also would not be anywhere close to where I am today without the influences and guidance I received from my MorganFranklin colleagues (past and present) along the way.

If you had to recruit someone to join the MorganFranklin team, what are three traits you would want to see in this recruit?

I think the ideal recruit would be someone who has great communication skills, is organized, and is a problem-solver. First, being able to communicate and build relationships with clients is key. Organization throughout the heat of a project while managing various tasks and deliverables is a must. Finally, it’s critical to be able to solve the client’s issues, as our goal is to provide the client with a lasting solution.

What’s one go-to office hack that makes your day more productive?

I’m not sure if it would be considered a true office hack, but having that morning coffee is key. It is as much a routine as it is a necessity and really gets me in the mindset of attacking whatever I need to accomplish that day.

Outside of golf, what do you like to do in your free time?

I would describe myself as pretty laid-back, so in my free time I enjoy hanging out with friends. I watch a ton of sports (probably more than I’d like to admit), so wherever I am there is most likely a TV (or three!) playing whatever the in-season sports are at the time.

I also enjoy travelling to new places. However, I spend the majority of my vacation time on a beach just relaxing.

What does a typical Saturday look for you? Do you still hit the links?

A typical Saturday absolutely starts out with a round of golf in the morning, which then allows me to have the rest of the afternoon/evening to hang out with friends. However, in the fall, Saturdays are reserved for Penn State and college football, so golf gets pushed to Sundays!

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