Vice President, Enterprise Account Strategy & Enablement
Amanda McBride is a strategic advisor to C-Suite executives in the Fortune 1000, mid-market, and private equity, and specializes in maximizing the value of a client’s investment in MorganFranklin’s service portfolio and the Vaco family of brands. She is responsible for setting and executing the firm’s strategy for enterprise account management, proposal development, and pursuit enablement, working to cultivate long-standing client relationships.
In her role, Amanda aligns MorganFranklin services to clients’ unique needs to drive maximum value out of every engagement. She regularly serves as a global account engagement executive for clients that require cross-solution and integrated service approaches such as M&A integration, technology enablement, and other complex transformational initiatives.
Amanda brings 15+ years of experience, joining MorganFranklin from 360 Live Media, a boutique strategy agency, where she served industry CEOs and their executive teams. There she navigated complex organizational and industry changes and delivered end-to-end strategic programs and engagement opportunities. Prior to 360 Live Media, Amanda worked with many of the world’s largest brands on strategic marketing communications, brand-building, and creating ground-breaking live experiences enabled by technology.
Amanda earned her B.A. from Virginia Tech.